What is brand identity?


As your personal identity makes you unique, brand identity gives you the opportunity to boost your business and be different, special and stand out amongst the others. And how about brand identity design? That is exactly what will do the trick & shape your company.
Brand identity is a set of individual elements that a company creates to portray the right image & philosophy in the mind of consumers. The term Branding is the marketing practice of actively shaping your brand and gathering ideal customer’s attention to your Business. Brand is the perception of the company in the eyes of the world.

It seems impossible until it's done...

Share us your Vision and we will show you the way to emphasize your company’s strengths and take your brands to the next level.
MiQ is a full-service branding and marketing agency with a complete range of creative capabilities. We have experience in transforming your ideas into an authentic brand, we inspire and engage audience according to their needs.
Located in Athens, Greece, we provide innovative artwork, website designing, digital and social media marketing.
Modern website design implementations using high end technologies, social media campaigns, SEO utilization improving ranks in search results, and revenue-driving content marketing strategies for business growth and customer acquisition.

Graphic design & marketing

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This is our bread and butter. Dedicated to your goal we launch new brand projects or refresh an old one with a bit of spice, we have perfected the art.

With the foundation in place, we visualize your ideas and materialize your brand identity. We begin by researching and presenting multiple design solutions. Once a direction has been selected, it is refined over a series of creative review rounds, then finalized for application and launch.

On completion, our target is to hand out the new brand identity codified in a style guide. This document provides guidance on the correct and consistent application of the new brand assets. Our brand guides are mostly digitized, providing the ability for us and our clients to maintain and constantly update a fully scalable product.

Brand strategy & identity

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Respecting the uniqueness and the diversity of each project, we begin with a kick-off meeting, a lot of brainstorming and depending on the case we combine the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. In all cases, a creative brief is drafted and approved.

We do not treat all projects in the same way. But when requirements are increased followed with budget and time margins parameters, we’ll engage our research partners who offer a variety of research methods. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decisions.

Due to our experience in the field, we Develop the messaging and positioning framework according to the company’s purpose and vision. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. All messaging communication is unified around a single voice & tone.

The external success of a new brand identity can only be achieved if it is adopted and established internally. So we work with our clients to develop both internal and external launch tactics, including the build out of new business forms, signage, and sales and marketing assets.

Websites & interactive

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Anyone can create a website. What we create are rich, digital brand experiences that connect with customers
on a deeper level.

A web site in the years of Digital evolution is the most meaningful touch-point of a brand. The web has become a premium storytelling tool, engaging the audience. We provide our potential clients strategic vision, data-driven insights, advanced technology, and pioneering design via our modern and groundbreaking websites. The result is a singular interactive journey that leads straight to brand loyalty.

We start the implementation process by identifying the requirements and goals we pursue from the website. An audit of any existing analytics and research then helps to inform our content strategy and site architecture. We design websites services from structural level creating wireframes for all templates and displays.

Our design process is managed by a high skilled creative team. Over a series of review rounds, the selected design is refined and applied across all templates. Video and photography are also planned and produced,
and site content is polished.

Digital Marketing, SEO &
Social Media Management

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Our Digital marketing services target is to deliver exceptional sales conversions and ROI for our clients, our mission is the harmonization of these services with the brand identity of your company. We invest a substantial amount of time understanding our clients’ benchmarks of success and KPI’s and craft smart digital strategies to gain maximum market share in the digital universe.

We offer SEO services that are sales conversion oriented, using targeted key words avoiding traffic. Whether you’re building a new website or optimizing your existing site, we’ll create compelling content that will maximize your search results.

As your long-term growth partner, we review and optimize your campaigns every month, adjusting to continuously improve the quality and quantity of lead flow.

Social Media is the best way to communicate digitally with your target audience. Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms.

The Key digital strategy is to promote your website via cross platform engaging content, redirection links that motivate followers to visit your website and learn more about your brand message. Blogs and external links on other sites will also help you gain SEO. Once followers understand your brand story, there is greater potential for them to become your customer.

Managed IT Services

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The technological advancements we’ve seen in the past couple of years have changed the way businesses operate. Almost anything today in business is driven by the internet and information technology. So, it’s only safe to say that organizations need to secure their IT functions in order to increase productivity and efficiency.

Information technology, or simply known as IT refers to the set of methods and processes that involve the use of computers, websites, and the internet. Considering that we are going through an era where the need for digital transformation is imperative, all the processes and procedures of a company are IT oriented. This is where IT support services come into the picture, all IT-related functions and tools need support and maintenance.

IT services management has a high level of difficulty and requires a very wide range of knowledge and specialization. Ιt involves certain functionalities that require sophistication, finesse, and expertise. Luckily, MiQ provides IT support services and can help businesses maintain and manage their internal IT infrastructures and software solutions. We provide high availability solutions, business continuity, redundancy practices and support to all kinds of IT-related issues such as cloud computing, network setup, server support, database management and so on. The main goal of these services is to make sure that all IT-related functions are working seamlessly.

About Us

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Our philosophy is simple:

We believe it comes down to delivering the right message to the right audience in the most effective way.

We are mature in our thought processes and experts in the application of proven design, advertising and marketing principles. When we take you on as a client we are passionate about success for you and your organization's goals and aspirations. 

We also believe in honest "VALUE"... We believe that you have a right to great customer service, a fair price, a proven value of the services we provide and no hidden charges or tactics. We strive towards open and clear communications so that your vision and expectations are aligned to our efforts and there are no surprises along the way. You won't find hidden commissions. Our connections in the media and with other vendors add value by helping to keep costs lower on your project. By having a choice of talent/experience we match your project and deliver top quality graphic design, web design, advertising campaigns and more.

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We think out the box, and that is the way we work as well. We are not a typical agency that say more than do. We are a team with a flat organization chart, and not a bunch of managers & producers. You’ll have one key account contact and direct access to speak to our team in the studio, so nothing gets lost along the way.

The Digital industry is enlarging day by day. Brands are seeking for efficiency, to achieve milestones quicker and reduce cost. This is the part where we step up and work with our brands to ensure they get beneficial results at a price that works for them.

Our projects come to life after delivery to our customers, that’s when everything begins. Every brand is a relationship to us, so we support everyone as they grow and scale, growing with them.

Go beyond the ordinary

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Define your brand

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Grow engagement

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Drive results